Clear
Start with an observation. Explain why it matters.
Sounds like CIRA
See what keeps a destination going.Avoid: Unlock a transformative tourism ecosystem.
The CIRA brand.
A shared language for places worth protecting. The identity, materials and principles for making something unmistakably CIRA.
For places worth protecting.And futures worth preparing for.
CIRA looks beyond the postcard. We explore the systems that help a destination function, with evidence people can inspect and assumptions they can question.
One identity. Every time.
One line through every letter: the horizon a destination watches, and rises above. Use the original vector files, with the cut already in the outlines.
On light surfacesFull lockup · outlined SVG
DownloadOn dark surfacesFull lockup · outlined SVG
Download
When space is limited
Use the logo alone when the council’s name becomes too small to read. The C, cut by the horizon, is the icon.
The icon and CIRA Index
The C, cut by the horizon, is the app icon and avatar. CIRA Index, with Index in Instrument Serif italic, signs the index and the ranking.
Give it room to breathe.
At least two horizon bands (15 units of the 100-unit capital height) around the full logo.
Recommended: full lockup with the council name 320 px wide; logo alone 72 px wide; the C icon 16 px. Below those sizes the horizon closes up.
View construction dataKeep it true
- Use the supplied outlined SVGs unchanged.
- Forest ink on light surfaces; warm paper on dark surfaces.
- Keep the horizon cut where it is: one band through every letter at the same height.
- Use CIRA Index (Index in Instrument Serif italic) for the index, the ranking and city scores.
- Place the logo on a quiet area or a solid brand-colour panel, and scale it uniformly.
Avoid these shortcuts
- Do not ask image models to draw or spell the logo; compose the SVG over the artwork.
- Do not retype CIRA in a font, or move, thicken or remove the horizon cut.
- Do not recolour single letters, add outlines, shadows or other effects.
- Do not add the old AFTER arches to the CIRA logo.
Paper. Ink. A signal.
A quiet base gives the important things room. Use orange deliberately. Select a swatch to copy its value.
Six systems, six supporting colours
Climate
#e7ab78Water
#83bdc8Mobility
#b3c1e2Economy
#dfc97dCommunity
#b8ce8aGovernance
#d9a9b5Keep labels alongside colour. Use ink for small text on orange; reserve orange-on-paper for large display accents. Aim for 4.5:1 text contrast, or 3:1 for large type.
Precision, with a human voice.
Archivo does the clear thinking. Instrument Serif adds an expressive turn. The logo itself always comes from the supplied SVG.
Archivo
400 · 500 · 600 · 700Places worth
protecting.
abcdefghijklmnopqrstuvwxyz · 0123456789
Instrument Serif
Regular · ItalicFutures worth
preparing for.
Archivo
Headlines, body copy, labels and numbers. Use 400 for reading, 500 for headings and 600 for emphasis. The wordmark is Archivo Bold, outlined.
Instrument Serif
An occasional expressive phrase, usually italic. Keep evidence, labels and the CIRA wordmark in Archivo; Index in the CIRA Index logo is Instrument Serif italic.
Real places. Clear distinctions.
Photography establishes place. Conceptual models reveal connections. Every image keeps its source and its meaning.
Actual places
Use credited city photography for geography and context. Retain the original source and licence.
Read the credits
Conceptual systems
AI-generated city interpretations are illustrations. They are never maps or measured infrastructure.
Read the provenanceGenerate artwork without brand text. Add the official SVG and real type afterward. This keeps the identity exact even when the illustration changes.
Curious. Clear. Accountable.
Lead with an observation. Invite a better question. Show the evidence and leave room for what is unknown.
Curious
Invite a better question, without manufacturing certainty.
Sounds like CIRA
What changes when your priorities change?Avoid: The definitive answer to city resilience.
Accountable
Keep the source, time period and limitation with the claim.
Sounds like CIRA
A provisional assessment of documented evidence.Avoid: The world’s safest destinations, ranked.
Human
Talk about places through the people who live in them.
Sounds like CIRA
A destination is somebody’s home.Avoid: Optimise the resident stakeholder segment.
CIRA is an independent research pilot. Do not imply official endorsement, audited scores or a definitive “safest city” ranking. Keep source, geography, period and provisional status with every factual comparison.
Full voice guideEverything, in one place.
Browse the working files. Every resource has a stable URL, a stated use and a record in the manifest.
89 resources
| Resource | Use | File |
|---|---|---|
| CIRA logo inkLogos | The CIRA wordmark, cut by the horizon. | SVG5 KB |
| CIRA index inkLogos | CIRA Index: the index, the ranking and city scores. | SVG12 KB |
| CIRA lockup inkLogos | Wordmark, hairline and the council’s full name. | SVG49 KB |
| CIRA index lockup inkLogos | CIRA Index with the council’s full name. | SVG55 KB |
| CIRA logo paperLogos | The CIRA wordmark, cut by the horizon. | SVG5 KB |
| CIRA index paperLogos | CIRA Index: the index, the ranking and city scores. | SVG12 KB |
| CIRA lockup paperLogos | Wordmark, hairline and the council’s full name. | SVG49 KB |
| CIRA index lockup paperLogos | CIRA Index with the council’s full name. | SVG55 KB |
| CIRA iconLogos | The C, cut by the horizon: app icon and avatar. | SVG3 KB |
| Logo constructionLogos | Exact geometry, type source and clear-space unit. | JSON3 KB |
| FaviconLogos | The C icon on an ink tile, for browser tabs. | SVG3 KB |
| Archivo RegularFonts | The working voice | TTF109 KB |
| Archivo MediumFonts | The working voice | TTF110 KB |
| Archivo SemiboldFonts | The working voice | TTF110 KB |
| Archivo BoldFonts | The working voice | TTF110 KB |
| Archivo licenceFonts | Font usage terms. | TXT5 KB |
| Instrument Serif RegularFonts | A human emphasis | TTF61 KB |
| Instrument Serif ItalicFonts | A human emphasis | TTF63 KB |
| Instrument Serif licenceFonts | Font usage terms. | TXT5 KB |
| Font CSSFonts | Self-hosted @font-face declarations. | CSS1 KB |
| Brand guideGuides | Complete brand reference in plain Markdown. | MD8 KB |
| Agent guideGuides | Production workflow and identity rules for agents. | MD4 KB |
| Voice & toneGuides | Examples, vocabulary and claims boundaries. | MD2 KB |
| Structured brandGuides | Machine-readable brand facts, rules and exact assets. | JSON9 KB |
| Design tokensGuides | Colour, type, spacing and shape values. | JSON2 KB |
| CSS tokensGuides | Reusable CSS custom properties. | CSS1 KB |
| Asset creditsGuides | Original image, map, font and artwork attribution. | JSON11 KB |
| AI discovery fileGuides | Machine-readable entry points. | TXT2 KB |
| madrid conceptual miniatureImagery | AI-generated artistic interpretation; not geographic evidence. | PNG1.9 MB |
| madrid city photographyImagery | Actual place photography; consult asset credits and source licence. | WEBP525 KB |
| madrid conceptual filmMotion | Existing conceptual city film; illustrative, not factual infrastructure. | MP41.3 MB |
| barcelona conceptual miniatureImagery | AI-generated artistic interpretation; not geographic evidence. | PNG1.8 MB |
| barcelona city photographyImagery | Actual place photography; consult asset credits and source licence. | WEBP1.2 MB |
| barcelona conceptual filmMotion | Existing conceptual city film; illustrative, not factual infrastructure. | MP41.5 MB |
| malaga conceptual miniatureImagery | AI-generated artistic interpretation; not geographic evidence. | PNG1.8 MB |
| malaga city photographyImagery | Actual place photography; consult asset credits and source licence. | WEBP480 KB |
| malaga conceptual filmMotion | Existing conceptual city film; illustrative, not factual infrastructure. | MP41.4 MB |
| valencia conceptual miniatureImagery | AI-generated artistic interpretation; not geographic evidence. | PNG1.8 MB |
| valencia city photographyImagery | Actual place photography; consult asset credits and source licence. | WEBP344 KB |
| valencia conceptual filmMotion | Existing conceptual city film; illustrative, not factual infrastructure. | MP41.3 MB |
| dubai conceptual miniatureImagery | AI-generated artistic interpretation; not geographic evidence. | PNG1.6 MB |
| dubai city photographyImagery | Actual place photography; consult asset credits and source licence. | WEBP428 KB |
| dubai conceptual filmMotion | Existing conceptual city film; illustrative, not factual infrastructure. | MP41.1 MB |
| City artwork provenanceImagery | Prompts, source records and conceptual-use boundaries. | JSON33 KB |
| Connected city illustrationImagery | Conceptual systems cutaway. | PNG2.7 MB |
| Connected city provenanceImagery | Original generation prompt. | JSON2 KB |
| The visual tourism resilience story | CIRASharing | Existing 1200×630 page-sharing cover. | JPG158 KB |
| Explore the Tourism Resilience Atlas | CIRASharing | Existing 1200×630 page-sharing cover. | JPG163 KB |
| Compare City Resilience, Evidence & Priorities | CIRASharing | Existing 1200×630 page-sharing cover. | JPG156 KB |
| Tourism Resilience Methodology & Limits | CIRASharing | Existing 1200×630 page-sharing cover. | JPG165 KB |
| Tourism Research Sources & Open Evidence | CIRASharing | Existing 1200×630 page-sharing cover. | JPG171 KB |
| Request a City Resilience Assessment | CIRASharing | Existing 1200×630 page-sharing cover. | JPG155 KB |
| Brand & press: logos, media kit and press contact | CIRASharing | Existing 1200×630 page-sharing cover. | JPG162 KB |
| Madrid Tourism Resilience Guide | CIRASharing | Existing 1200×630 page-sharing cover. | JPG143 KB |
| Madrid: Climate readiness | CIRASharing | Existing 1200×630 page-sharing cover. | JPG140 KB |
| Madrid: Water security | CIRASharing | Existing 1200×630 page-sharing cover. | JPG134 KB |
| Madrid: Connected infrastructure | CIRASharing | Existing 1200×630 page-sharing cover. | JPG142 KB |
| Madrid: Visitor economy | CIRASharing | Existing 1200×630 page-sharing cover. | JPG138 KB |
| Madrid: Community resilience | CIRASharing | Existing 1200×630 page-sharing cover. | JPG140 KB |
| Madrid: Governance & intelligence | CIRASharing | Existing 1200×630 page-sharing cover. | JPG143 KB |
| Barcelona Tourism Resilience Guide | CIRASharing | Existing 1200×630 page-sharing cover. | JPG142 KB |
| Barcelona: Climate readiness | CIRASharing | Existing 1200×630 page-sharing cover. | JPG139 KB |
| Barcelona: Water security | CIRASharing | Existing 1200×630 page-sharing cover. | JPG133 KB |
| Barcelona: Connected infrastructure | CIRASharing | Existing 1200×630 page-sharing cover. | JPG141 KB |
| Barcelona: Visitor economy | CIRASharing | Existing 1200×630 page-sharing cover. | JPG137 KB |
| Barcelona: Community resilience | CIRASharing | Existing 1200×630 page-sharing cover. | JPG139 KB |
| Barcelona: Governance & intelligence | CIRASharing | Existing 1200×630 page-sharing cover. | JPG141 KB |
| Málaga Tourism Resilience Guide | CIRASharing | Existing 1200×630 page-sharing cover. | JPG136 KB |
| Málaga: Climate readiness | CIRASharing | Existing 1200×630 page-sharing cover. | JPG134 KB |
| Málaga: Water security | CIRASharing | Existing 1200×630 page-sharing cover. | JPG127 KB |
| Málaga: Connected infrastructure | CIRASharing | Existing 1200×630 page-sharing cover. | JPG135 KB |
| Málaga: Visitor economy | CIRASharing | Existing 1200×630 page-sharing cover. | JPG131 KB |
| Málaga: Community resilience | CIRASharing | Existing 1200×630 page-sharing cover. | JPG134 KB |
| Málaga: Governance & intelligence | CIRASharing | Existing 1200×630 page-sharing cover. | JPG136 KB |
| Valencia Tourism Resilience Guide | CIRASharing | Existing 1200×630 page-sharing cover. | JPG142 KB |
| Valencia: Climate readiness | CIRASharing | Existing 1200×630 page-sharing cover. | JPG134 KB |
| Valencia: Water security | CIRASharing | Existing 1200×630 page-sharing cover. | JPG127 KB |
| Valencia: Connected infrastructure | CIRASharing | Existing 1200×630 page-sharing cover. | JPG135 KB |
| Valencia: Visitor economy | CIRASharing | Existing 1200×630 page-sharing cover. | JPG132 KB |
| Valencia: Community resilience | CIRASharing | Existing 1200×630 page-sharing cover. | JPG134 KB |
| Valencia: Governance & intelligence | CIRASharing | Existing 1200×630 page-sharing cover. | JPG136 KB |
| Dubai Tourism Resilience Guide | CIRASharing | Existing 1200×630 page-sharing cover. | JPG113 KB |
| Dubai: Climate readiness | CIRASharing | Existing 1200×630 page-sharing cover. | JPG112 KB |
| Dubai: Water security | CIRASharing | Existing 1200×630 page-sharing cover. | JPG105 KB |
| Dubai: Connected infrastructure | CIRASharing | Existing 1200×630 page-sharing cover. | JPG113 KB |
| Dubai: Visitor economy | CIRASharing | Existing 1200×630 page-sharing cover. | JPG109 KB |
| Dubai: Community resilience | CIRASharing | Existing 1200×630 page-sharing cover. | JPG111 KB |
| Dubai: Governance & intelligence | CIRASharing | Existing 1200×630 page-sharing cover. | JPG114 KB |
| Social cover manifestSharing | All route-specific share covers and production records. | JSON36 KB |
A clear starting point for AI.
Read the same brand in plain text and structured data. Exact files, explicit rules, no need to guess from a screenshot.
Start with the agent guideComplete guide · MarkdownAsset manifest · JSONBrand rules · JSONStandalone guide · HTMLDiscovery · llms.txtDesign tokens · JSON
A reusable creative brief
Create content for CIRA — Council for Inter-destination Resilience & Assessment. Read https://ciraindex.com/brand/agent-guide.md, then https://ciraindex.com/brand/manifest.json. Use the supplied outlined CIRA SVG logo as an unchanged foreground asset; never generate or retype it. Use Archivo and Instrument Serif, warm paper #f5f3ec, forest ink #142b28 and restrained signal orange #db4b25. Keep copy clear, curious and accountable. Treat city miniatures as conceptual illustration, never geographic evidence. Preserve sources and pilot limitations for factual claims. Compose logos and final typography deterministically after generating artwork. Deliver editable source, finished exports, alt text and provenance.
Read the guide, select the correct vector, then create. Generated artwork supplies the setting; the original identity supplies the signature.