Tijuana

Tijuana, Mexico, scores 58 on the CIRA Index of tourism resilience, #168 of 309 destinations. 26 of 29 measures come from public sources, with 82% confidence. Every grade below states its value, period and source.

Scores by each organisation's criteria

• CIRA Index: 58
• OECD: 56
• UN Tourism: 54
• UNDRR: 45

Strongest

• Unemployment rate: 2.5 % of the labour force (INEGI, Encuesta Nacional de Ocupación y Empleo (ENOE), Q1 2025). At or below 5: grade 4/4.
• Extreme heat days: 0 days a year at or above 35°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 5: grade 4/4.
• Tropical nights: 7.4 nights a year with a minimum at or above 20°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 10: grade 4/4.

Weakest

• Average length of stay: 1.6 nights per visitor (region figure) (Observatorio Turístico de Baja California / Secretaría de Turismo de Baja California, 'Perfil del visitante Baja California 2022-2023' (cited in academic review of medical and general tourism), 2022-2023). Below 1.8: grade 0/4.
• Largest foreign market: 85.7 % of international arrivals or nights (Observatorio Turístico de Baja California (OTBC) / Secretaría de Turismo del Estado de Baja California, Perfil del turista de Tijuana, 2020). Above 40: grade 0/4.
• Tourism crisis and recovery plan: No tourism crisis or recovery plan found (Ayuntamiento de Tijuana / COTUCO Tijuana, 2024–2026). Grade 0/4.

Mexico in the World Economic Forum Travel & Tourism Development Index

Mexico is #41 of 110 countries (4.31 of 7) in the WEF Travel & Tourism Development Index 2026, which scores countries, not cities. Cities in countries with that WEF score average 61 on the CIRA Index; Tijuana is 3 below that.

Every measure, by theme

Demand and seasonality: 45

• Nights in the three busiest months: 28.6 % of annual nights (country figure) (World Economic Forum, TTDI 2026 (data: UN Tourism by United Nations World Tourism Organization), 2024, 2025 moving average). At or below 30: grade 4/4. Source
• Domestic share of nights: 32 % of nights by residents of the same country (Observatorio Turístico de Baja California (OTBC) / Secretaría de Turismo del Estado de Baja California, Perfil del turista de Tijuana, 2020). Between 25 and 35: grade 2/4. Source
• Largest foreign market: 85.7 % of international arrivals or nights (Observatorio Turístico de Baja California (OTBC) / Secretaría de Turismo del Estado de Baja California, Perfil del turista de Tijuana, 2020). Above 40: grade 0/4. Source
• Recovery against 2019: not measured yet
• Average length of stay: 1.6 nights per visitor (region figure) (Observatorio Turístico de Baja California / Secretaría de Turismo de Baja California, 'Perfil del visitante Baja California 2022-2023' (cited in academic review of medical and general tourism), 2022-2023). Below 1.8: grade 0/4. Source
• Hotel bed or room occupancy: 66.2 % average annual occupancy (SECTUR / DATATUR via Agencia Fronteriza de Noticias, 2025). Between 65 and 75: grade 3/4. Source

Economy and jobs: 63

• Jobs in tourism industries: 8.3 % of employment in accommodation and food services (region figure) (Gobierno del Estado de Baja California / INEGI, Boletín Mensual de Información Económica y Laboral, 2025-Q2). Between 8 and 12: grade 3/4. Source
• Unemployment rate: 2.5 % of the labour force (INEGI, Encuesta Nacional de Ocupación y Empleo (ENOE), Q1 2025). At or below 5: grade 4/4. Source
• Income per head: 25,868 GDP per capita, USD PPP (country figure) (World Bank WDI, 2025). Between 15,000 and 30,000: grade 1/4. Source
• Economic diversity: 67.7 % of employment outside accommodation, food, retail and transport (region figure) (Gobierno del Estado de Baja California / INEGI, Boletín Mensual de Información Económica y Laboral, 2025-Q2). Between 64 and 72: grade 2/4. Source

Climate and hazards: 65

• Extreme heat days: 0 days a year at or above 35°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 5: grade 4/4. Source
• Tropical nights: 7.4 nights a year with a minimum at or above 20°C (last 5 full years) (ERA5 reanalysis via Open-Meteo, 2021–2025). At or below 10: grade 4/4. Source
• Flood hazard: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4. Source
• Wildfire and storm hazard: high (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 1/4. Source
• Country disaster risk: 4.9 INFORM Risk index, 0–10 (country figure) (INFORM Risk (European Commission JRC), INFORM Risk Mid 2026, 2026). Between 3.5 and 5: grade 2/4. Source

Water and environment: 44

• Water scarcity: medium (region figure) (World Bank GFDRR ThinkHazard, current (retrieved 2026)). Grade 2/4. Source
• Wastewater safely treated: 56 % of domestic wastewater safely treated (Comisión Estatal de Servicios Públicos de Tijuana (CESPT), reported by El Imparcial, 2022). Between 50 and 70: grade 1/4. Source
• Municipal waste per resident: 346.7 kg per resident per year (IMPLAN Tijuana (Instituto Metropolitano de Planeación de Tijuana) & Dirección de Servicios Públicos Municipales, Tijuana Ciudad Limpia 2025-2027, 2023). At or below 350: grade 4/4. Source
• Green space: 5 % of the urban area that is green or tree-covered (Consejo de Desarrollo de Tijuana (CDT) / El Imparcial, 2025). Below 10: grade 0/4. Source

Community and housing: 100

• Tourism intensity: not measured yet
• Cruise pressure: not measured yet
• Rent growth: -9 % change in rents over the last 12 months (Mercado Libre Inmuebles via TheLatinvestor, 2025). At or below 3: grade 4/4. Source
• Short-let density: 0.4 short-term rental listings per 100 dwellings (AirDNA & INEGI (via El Mexicano / Censo), 2026). At or below 0.5: grade 4/4. Source
• Resident support for tourism: not measured yet

Access and continuity: 50

• Access redundancy: 2 independent ways in: international airport, intercity rail, port, motorway (Grupo Aeroportuario del Pacífico & Secretaría de Infraestructura, Comunicaciones y Transportes, 2024). Between 2 and 3: grade 2/4. Source
• Air traffic recovery: not measured yet
• Rail share of intercity access: not measured yet
• Rail traffic recovery: not measured yet
• Largest airline group share: not measured yet
• Air route concentration: not measured yet
• Early warning and emergency plan: An updated city plan with public early warning for heat, flood or fire (Dirección Municipal de Protección Civil - Ayuntamiento de Tijuana & IMPLAN, 2024). Grade 3/4. Source
• Tourism crisis and recovery plan: No tourism crisis or recovery plan found (Ayuntamiento de Tijuana / COTUCO Tijuana, 2024–2026). Grade 0/4. Source
• Government effectiveness: 40.1 World Bank WGI percentile rank, 0–100 (country figure) (World Bank Worldwide Governance Indicators, 2025). Between 40 and 60: grade 2/4. Source
• Travel advisory: 2 stricter of the US and Canadian government advisory for the country, 1 (normal precautions) to 4 (do not travel) (country figure) (US State Department and Government of Canada travel advisories, 2026-09-29). Between 1 and 2: grade 3/4. Source
• Dedicated tourism funding: A dedicated source such as a tourist tax or levy (Fideicomiso Público para la Promoción Turística de Baja California (FITUR BC), 2024–2026). Grade 2/4. Source

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